In partnership with
Investors see ANOTHER return from Masterworks (!!!!)
That’s 6 sales in 7 months. 29 all time. And the performance?
16.5%, 17.6%, and 17.8%, net annualized returns on sold works held longer than one year (See all 29 at Masterworks.com)
It’s not from stocks, private equity, or real estate… it’s from contemporary and post war art. Crazy, right?
With Masterworks, you don’t need to be a BILLIONAIRE to invest in multi-million dollar art anymore.
Historically, the segment overall has had attractive appreciation and low correlation to stocks.*
Masterworks targets works featuring legends like Banksy, Basquiat, and Picasso, identifying what they believe to have significant long-term appreciation potential, not just at the artist level but at the level of individual artworks.
As one of the largest players in the art market, with $1.3 billion invested over 500 artworks, they pass critical advantages through to their 70,000+ members to add art to their portfolios strategically.
Looking to diversify your investments in 2026?
*According to Masterworks data. Investing involves risk. Past performance is not indicative of future returns. See important Reg A disclosures at masterworks.com/cd.
This Week in Martech
There was a time when marketing meant launching campaigns.
Today, marketing increasingly means publishing.
Whether it's a weekly newsletter, a podcast, a YouTube channel, a LinkedIn post, or a Slack community, companies are discovering that consistently creating valuable content builds something advertising alone cannot: trust.
That's why organizations of every size are investing in owned media.
Instead of renting attention through ads, they're creating channels they control—email lists, communities, podcasts, events, and educational content that keep audiences engaged long after a campaign ends.
For marketers, the opportunity has never been greater. The brands that consistently educate and provide value will become the brands people remember.
What's Worth Paying Attention To
More companies are investing in newsletters and creator-led content.
Community building is becoming a long-term growth strategy rather than a marketing tactic.
AI is helping marketers create content faster, but strategy and authenticity remain the differentiators.
Owned audiences continue to outperform rented audiences over the long term.
Not just another AI newsletter. MavSource aggregates updates from all major AI newsletters, podcasts, company news, AI labs, and hundreds of other sources — then summarizes what matters, analyzes emerging trends, and adds founder commentary. One 5-minute daily email. Free.
Featured Articles
Why Every Company Needs an Audience
By Dave Gerhardt
Dave Gerhardt argues that building an audience is no longer just for creators. It's becoming a competitive advantage for businesses of every size.
Learn More:
https://exitfive.com
Search Is No Longer Just Google
By Rand Fishkin
Rand Fishkin explores how discovery is becoming fragmented across AI assistants, YouTube, Reddit, newsletters, communities, and social platforms.
Learn More:
https://sparktoro.com/blog
Upcoming Martech & Marketing Events
MozCon
July 14–15, 2026 — Seattle, WA
One of the top conferences focused on SEO, search trends, AI visibility, and content strategy.
MozCon
eCommerce Summit Chicago
July 23, 2026 — Chicago, IL
Executive-focused eCommerce and digital commerce event featuring networking and strategy sessions.
eCommerce Summit Chicago
Inbound
August 25–28, 2026 — Boston, MA
One of the largest marketing conferences globally, covering AI, martech, CRM, automation, sales, and growth strategy.
INBOUND
DigiMarCon Midwest
August 20–21, 2026 — Chicago, IL
Broad digital marketing conference covering social, AI, SEO, paid media, email, and martech.
DigiMarCon Midwest
Content Marketing World
August 31 – September 2, 2026 — Denver, CO
Focused on content strategy, storytelling, AI content workflows, and audience growth.
Content Marketing World
From the Community
Rapid Fire Networking (Full Access Only)
📅 3rd Thursday of every month
🕛 12:00 PM CT
📍 Virtual
A monthly speed networking session designed to help marketers, agencies, vendors, and technology professionals connect 1:1, exchange ideas, and build relationships across the marketing technology industry.
Registration is handled directly through the Martech Bonanza Slack community and all sessions are facilitated by the Martech Bonanza team.
Tech Duel: Riverside vs Descript
What These Platforms Are
As podcasts, webinars, and video content become essential marketing channels, creators need tools that make production easier without sacrificing quality.
Two platforms leading that conversation are Riverside and Descript.
While both help marketers create professional audio and video content, they take very different approaches.
The Core Difference
Think of it this way:
Riverside is built to capture studio-quality recordings.
Descript is built to edit content as easily as editing a Word document.
Where Riverside Wins
Riverside excels when recording quality matters.
It's ideal for:
Podcasts
Remote interviews
Customer stories
Webinar recordings
Video series
Because each participant records locally, the final product maintains high-quality audio and video even if internet connections fluctuate.
Where Descript Wins
Descript shines during post-production.
Its transcript-based editing allows marketers to:
Remove filler words
Edit by deleting text
Create clips for social media
Add captions
Generate AI voice overdubs
For teams producing content regularly, it dramatically reduces editing time.
Bottom Line
Riverside is the better recording studio.
Descript is the better editing suite.
Many content teams use both—recording in Riverside and editing in Descript.
Bonanza Take: Great content isn't just about what you publish. It's about how efficiently you can create it.
→ Learn More
Riverside: https://riverside.fm
Descript: https://www.descript.com
