Martech Is Growing Up
After years of explosive growth, the martech industry is entering a new phase. Marketing leaders are being asked to do more with less, justify technology investments, and simplify increasingly complex stacks.This week, we look at why marketers are consolidating tools, how vendors are responding, and why operational efficiency has become one of the hottest topics in marketing. We also feature insights from leading industry voices, highlight upcoming events this quarter, and compare two of the most popular newsletter platforms in this week's Tech Duel: Beehiiv vs Substack.